4 Simple Ways to Create Scannable Website Content
Use the four ideas here to create scannable, easily digestible content for your readers.
People read web content differently than they read newspapers, magazines, and print material. Readers often scan the post before committing to reading the full material. That’s why it’s important to create scannable blog posts and content.
Creating scannable content is easy and doesn’t need a lot of hard work. By making content scannable, more readers understand your messages.
What is scannable content and how can you make your company’s posts easier to consume for visitors and more beneficial to your business?
What is Scannable Content?
Scannable content basically refers to the structure of the content. Your readers want specific information and want that information quickly. Scannable posts help them find information easily.
Scannable content allows readers to identify key points or key sections of the material at a glance. They can read a small portion of information to better understand the essence of your content.
How to Write Scannable Content
Here are a few things you can do to write scannable content for your website, email newsletters, blog posts, and other copy.
1. Short Paragraphs
Paragraphs should not be longer than four sentences each. Even one or two sentences is efficient for website content.
Large blocks of content are difficult to read on a screen. Readers using mobile devices may find reading large blocks of content impossible.
Short paragraphs grab the reader’s attention and contain their interests so you get the message across.
Subheadings are bold, larger font size, short messages make break up main points and sections of a post. Incorporate keywords into at least one of three (or more) subheadings. This helps improve SEO ratings and helps readers find the material they want.
3. Use Images & Quotes
Images and quotes break up your text visually to help maintain interest in the content. Do not use unrelated images to illustrate your points. Limit stock photo use or at least choose better-quality stock images. Stock photos and unrelated images can distract readers from the material at hand.
Quotes bring value to blog posts. They allow you to insert stats, expert information, and facts. Use one or two quotes in your blog posts. Quotes break up long blocks of content and showcase your company as an industry expert.
Breakup content using lists and bullet points where appropriate. Straight-line copy tends to bore readers, especially in longer content pieces. Lists allow you to reiterate several points using less space that readers appreciate.
Apply these strategies every time you write to create scannable, easily digestible content. Useful, fun scannable content should be top-priority when writing all of your copy.